Salone Del Mobile 2024

Campaign for the 2024 Piet Boon Collection at Salone del Mobile. The collection is a journey through the day, with colors and settings that evolve from morning to night. To bring this vision to life, we built an intricate live-action set enhanced with projections, practical effects, and handcrafted miniature models. All content was designed for online and social media, translating the collection’s elegance and design into a rich, visual experience.