Have some Chio

Introducing Chio to the Netherlands, shaping the strategy, concept, and visual identity across a broad campaign and multiple 360° activations. Under the theme “The world tastes great, have some Chio,” every activation and visual element highlighted the brand’s global flavor inspirations, translating the world’s finest ingredients into playful, engaging, and design-led expressions of taste. The campaign combined bold graphic design, thoughtful art direction, and a cohesive concept to position Chio as both delicious and culturally adventurous.