Salone del Mobile 2025

A high-end teaser and thematic campaign for the new Piet Boon Collection at Salone del Mobile 2025. Unfold translates the concept and collection showcased in Milan into a revealing visual idea. Crafted entirely in-house, the project combined hand-made miniature sets, 3D-printed models, photography, and film into a refined, launch narrative, transforming the collection into an immersive storytelling experience.