Dutch GP F1 Trophy

Campaign and buzz creation for the new Formula 1 trophy, designed by Studio Piet Boon. Crafted entirely from ceramic by the master artisans of Royal Delft. A bold, material-driven statement that turned craftsmanship into global conversation. The trophy quickly became the subject of international attention and speculation. When several fragile trophies were damaged during celebrations just before the Zandvoort race, the Dutch trophy took center stage.