Canal Bike by GoFast

Award-winning ambient campaign for GoFast Energy Drinks. What seems fun often turns out to be a challenge, like pedaling a water bike: slow, heavy, and exhausting. Not with GoFast. In a city where standing out is never easy, a specially prepared canal bike made it effortless. The perfect way to sample GoFast during major events such as Sail Amsterdam and King’s Day, combining creativity, visibility, and brand experience in one memorable activation.