Heineken Dutch GP F1 Trophy

Campaign for the new F1 Trophy. With the Formula 1 Grand Prix returning to Zandvoort, Studio Piet Boon was honored to collaborate with Heineken on an iconic trophy. Inspired by the original historic cup, the new trophy embodies a fully circular concept: the glass is sourced from Heineken bottles, the base from Heineken crates, and the engraving uses sand from Zandvoort. When Max Verstappen wins the race, the concept is fully realized. A perfect fusion of craftsmanship, sustainability, and local heritage.1